About 6 years ago, Alex Joseph started his journey in sports with the New York Yankees in March 2015 as a part time sales associate. He worked through the ranks to become an Account Executive. Although, he was successful in climbing to higher ranks and performing at a high level, part of him still missed the game of soccer.

During his latter years of the Yankees, he made the commitment in playing soccer and forging a path for himself to play at the highest level possible. From 2016-2018, he made time to show up to train every day and it paid off when an opportunity came in April 2018. In May, he moved from his hometown in Commack, Long Island to Philadelphia, leaving his secured job in the pursuit of making his dream a reality as a part of the Philadelphia Atoms & Fury. His journey ultimately led him to opportunities to trial in Spain with Tardienta FC and Sietamo.

Throughout the process there were many factors that affected longevity between injuries, playing time, self made rehab and strength and conditioning. Reflecting on the experience in becoming a professional athlete, there was much knowledge and experience Alex knew that could be shared to support the new generations of players every day. Not just from his own experience but meeting athletes from middle school through college not knowing what sports performance is or what type of training actually improves performance ability on the field and/or court.

That is when he transitioned from player to coach in January 2019 to empower athletes with the knowledge on how to perform at the next level. Fast forward to March 2020, Level Up Athletics & Performance was born! Since then, he has worked with 300+ athletes ranging from soccer, basketball, football, lacrosse, field hockey, dancers, softball, baseball and track. In addition to athletes, he helps adults take control of their lifestyle to live the healthiest and happiest versions of themselves.